profile {

//Product designer specialized in design systems, taking brands and turning them into comprehensive design systems and token structures that reinforce brand identity across their products. I approach design as the creation of systems, not just interfaces: every product is a living structure underneath, business logic, technical constraints, user mental models, brand, and development architecture all shaping what gets built. Design is what orchestrates all of it.

}

skills {

_Design systems: Token architecture, Figma variables & modes, semantic naming, component libraries, Atomic Design, Storybook, GitHub.

_Systemic thinking: OOUX, information architecture, object and attribute modeling.

_Craft & tools: Figma (variables, auto layout, component properties, variants), prototyping, visual craft.

_AI-assisted design: UX for AI certified, exploring AI-assisted design and engineering workflows.

}

experience {

[Jan 2026 — Present]

Digital Product Consultant — Orbita Studio

  • Took Zededa's brand and turned it into a scalable design system: token architecture and a component library structured so multiple development teams could build from it without back-and-forth.
  • Led the visual identity redesign across Zededa's product suites — an enterprise cloud computing company — the brand work the system was then built to hold up across an entire multi-product ecosystem, not just a single screen.

[May 2023 — Feb 2026]

Design System Lead — Digital Transformation Office, Universidad de los Andes

  • Before defining the architecture, ran a diagnostic with development teams to understand their real workflows — treating adoption as part of the system's design, not an afterthought once components shipped.
  • Built and governed a component-based design system, documenting it in Storybook so teams on different technical stacks could execute it without guesswork, and presented system decisions to stakeholders and leadership.

[2022 — May 2023]

Junior UX Designer — SKG TecnologíaOct

  • Designed a mission-critical operational dashboard for Bogotá's Mobility Secretariat, translating a dense, high-stakes workflow into a clear interface used daily by transit officers.

}

education {

[2018 — 2022]

BA in Design — Universidad de los Andes

}

certifications {

Subatomic: The Complete Guide to Design Tokens Brad Frost & Ian Frost

View certificate

UX for Artificial Intelligence: New Ways of Interaction

EDCO Uniandes

View certificate

}

lenguages {

Spanish — Native   ||   English — TOEFL C1

}

Pablo Campuzano

pcampuz@gmail.com

+57 3229421743